Farmers Pride is a disruptive social enterprise model providing solutions to challenges faced by smallholder farmers and agro dealers in Kenya and Africa.
Farmers pride is providing rural smallholder farmers and agro dealers with timely and relevant quality farm inputs, services and information at affordable prices through comprehensive and innovative franchise model of agro dealers. The initiative will in partnership with other key stakeholders, aim to use the farm model to train farmers on conservation agriculture and how to mitigate risks associated with climate change. Farmers Pride is championing and creating awareness to farmers to adopt climate-smart agriculture as well as afforestation to mitigate effects of climate change through tailored training using farmer field school model approach. Farmers are encouraged to integrate tree crops together with other crops as part of achieving this objective. The initiative will also involve piloting Hello farmer SMS and mobile phone service and farmer information dissemination platform to address both crop livestock and environment health.